The (Burger) King is Dead

So I just saw the new Burger King 2 minute (seems like 10) summer anthem commercial. I guess that's what passes for an idea these days. Get a Dire Straits song, throw in some pictures of the target, have a tagline that's pretty much what we used to call "the strategy on wheels." Taste is King.  Why?  Because we said so!  Burger King is the BBQ you can have when you can't have a BBQ. Yeah, right. I do love Dire Straits, though.  Gonna download some of their music so I can listen when I have a real BBQ.